About Module 1: Mobile Market Culture and Impact Overview

Mobile Market U Module 1: Mobile Market Culture & Impact Overview
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Mobile Market Culture and Impact Overview

Course Introduction

This initial module will provide learners with a foundational understanding of mobile markets, their purpose, and their culture.

Learning Outcomes

At the end of this module, the learner will be able to:

  1. Explain the concept of a mobile market
  2. Recognize the role that mobile markets play in supporting communities
  3. Identify the conditions necessary for launching and running a sustainable mobile market
  4. Recognize the community-focused mindset and behaviors that define successful mobile markets
  5. Define the social opportunity for their mobile market

Outline of Content

  1. What is a mobile market?

    • An enterprise with social objectives
    • Different models based on budget and goals
    • Can be costly & complicated (perishable products, low margins)

  2. Why do mobile markets exist?

    • Why they exist – 5 Dimensions of food security

  3. What is required to launch and run a mobile market?

    • Lessons learned
    • The Farmers’ Truck approach

  4. Developing your mobile market brand

    • Create your vision statement
    • Creating a culture that celebrates